Privacy policy

Last updated 22 September 2026. Data controller: Mirage Pools.

Who we are

Mirage Pools is a swimming pool specialist operating across Hampshire and Berkshire. We are committed to protecting your personal information in accordance with UK GDPR and the Data Protection Act 2018.

Contact:
Email: info@miragepools.co.uk
Phone: 07582 958065

Information we collect

We collect information you provide directly when you:

  • Contact us: name, email, phone, message content.
  • Book services: name, email, phone, address, service requirements, appointment preferences.
  • Request installation quotes: contact details, property address, pool specifications.

Our contact and booking forms include a hidden anti-spam field that real visitors never see. It exists only to catch automated submissions and collects nothing from you.

Website usage data: non personal information about how you use our site, collected via cookies and analytics only if you choose to allow them.

Legal basis for processing

  • Contract performance: to provide the swimming pool services you have requested.
  • Legitimate interests: to respond to enquiries and improve our services.
  • Consent: for marketing communications and analytics, where applicable.

How we use your information

  • Provide swimming pool services (maintenance, repair, installation).
  • Communicate about appointments and service updates.
  • Process bookings and manage our customer relationship.
  • Respond to enquiries and provide customer support.
  • Comply with legal obligations.
  • Improve our website and services.

Sharing and disclosure

We do not sell, trade or rent your personal information.

We may share your information only in these limited circumstances:

  • With your explicit consent.
  • To comply with legal requirements or court orders.
  • With trusted service providers who assist in our operations (for example hosting providers), under strict confidentiality agreements.

Data retention

  • Customer records: 7 years after last service (tax and legal compliance).
  • Enquiry data: 2 years for potential future business.
  • Website analytics: 26 months maximum.

Your rights under UK GDPR

  • Right of access: request copies of your personal data.
  • Right to rectification: request correction of inaccurate data.
  • Right to erasure: request deletion of your data.
  • Right to restrict processing: limit how we use your data.
  • Right to data portability: request transfer of your data.
  • Right to object: object to processing based on legitimate interests.

To exercise these rights, contact us at info@miragepools.co.uk.

Cookies and analytics

Our website stores your cookie choice in your browser. Google Analytics only loads after you choose "Accept all" or enable analytics in Cookie settings. Until then, no analytics cookies are set.

See our cookie policy for the full list of cookies and stored values, and how to change your choice.

Data security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction.

  • SSL encryption for data transmission.
  • Secure hosting with reputable providers.
  • Regular security assessments.
  • Limited access on a need to know basis.

Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact us

If you have any questions about this privacy policy or our data practices, please get in touch.

Email: info@miragepools.co.uk
Phone: 07582 958065

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.