Privacy Policy

1. Who We Are

Mirage Pools is a swimming pool specialist company operating in Hampshire, England. We are committed to protecting your personal information and your right to privacy in accordance with UK GDPR and Data Protection Act 2018.

Contact Details:
Email: info@miragepools.co.uk
Phone: 07582 958065

2. What Information We Collect

We collect information you provide directly to us when you:

• Contact us - Name, email address, phone number, message content
• Book services - Name, email, phone, address, service requirements, appointment preferences
• Request pool installation quotes - Contact details, property address, pool specifications

Website Usage Data: We may collect non-personal information about how you use our website through cookies and analytics.

3. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contract Performance - To provide swimming pool services you've requested
• Legitimate Interests - To respond to enquiries and improve our services
• Consent - For marketing communications (where applicable)

4. How We Use Your Information

We use your personal information to:

• Provide swimming pool services (maintenance, repair, installation)
• Communicate about appointments and service updates
• Process bookings and manage our customer relationship
• Respond to enquiries and provide customer support
• Comply with legal obligations
• Improve our website and services

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties.

We may share your information only in these limited circumstances:

• With your explicit consent
• To comply with legal requirements or court orders
• With trusted service providers who assist in our operations (e.g., hosting providers) under strict confidentiality agreements

6. Data Retention

We retain your personal information only for as long as necessary:

• Customer records - 7 years after last service (for tax and legal compliance)
• Enquiry data - 2 years for potential future business
• Website analytics - 26 months maximum

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of Access - Request copies of your personal data
• Right to Rectification - Request correction of inaccurate data
• Right to Erasure - Request deletion of your data
• Right to Restrict Processing - Request limiting how we use your data
• Right to Data Portability - Request transfer of your data
• Right to Object - Object to processing based on legitimate interests

To exercise these rights, contact us at info@miragepools.co.uk

8. Cookies and Website Analytics

Our website uses cookies to improve your browsing experience. See our Cookie Policy for detailed information about the cookies we use and how to manage them.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes:

• SSL encryption for data transmission
• Secure hosting with reputable providers
• Regular security assessments
• Limited access to personal data on a need-to-know basis

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us:

Email: info@miragepools.co.uk
Phone: 07582 958065

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk